A friend who books speakers for business events tells me strategy experts aren't much in demand these days; indeed, they haven't been for years. (Except in Japan.) Until recently audiences still sought out thinker/talkers on innovation or leadership. Of late, though, the rabble has ears only for economists or the occasional journalist who can shed light on the Global Financial Crisis (and perhaps wave a pitchfork in Wall Street's direction).
So much for us who wear the big "S" on our sandwich-boards. You may, if you're so inclined, shed a tear for us wallflowers, but weep not for our underlying subject. While I'm thoroughly biased, it strikes me that strategy shows up all over the place in contemporary management literature, albeit sometimes under different cover. It's not exactly a case, per Jerry Lee Lewis, of "He's walking in my tracks, but he can't fill my shoes." More that the latest marching bands are parading down strategy's road, and lengthening it, but under banners bearing new devices, not the tattered regimental colors of old.
So much for us who wear the big "S" on our sandwich-boards. You may, if you're so inclined, shed a tear for us wallflowers, but weep not for our underlying subject. While I'm thoroughly biased, it strikes me that strategy shows up all over the place in contemporary management literature, albeit sometimes under different cover. It's not exactly a case, per Jerry Lee Lewis, of "He's walking in my tracks, but he can't fill my shoes." More that the latest marching bands are parading down strategy's road, and lengthening it, but under banners bearing new devices, not the tattered regimental colors of old.