Implementation is using cooperation as a tool to get people involved. It is important to realise that the act of doing things together, working together and playing together generates positive forces. Forming teams and engaging them in initiatives promotes cooperation.
A true team sets out a shared task or performance. A task in which the team members need each other to perform. Working towards this performance together in a team creates bonding: bonding between people and bonding with the objectives.
In teams, people get to know each other. Knowledge and experience is exchanged and used in concert. People learn the value of supporting and inspiring each other. And what is perhaps most important: because cooperation means personal investment, it creates responsibility. And responsibility breeds involvement.
Raymond Maas is managing partner of AMI consultancy.
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