Not just my head, but your customer's head and yes... yours.
Everyone has multiple conversations and priorities going on, competing agendas that come into play every time we make a choice about doing, buying, creating or interacting. I think these voices (and a few I missed) determine which career we choose, how good a job we do, where we shop and what we watch. Here are a few:
Source: http://sethgodin.typepad.com/seths_blog/2010/06/is-this-noise-inside-my-head-bothering-you.html
- The ego--seeks applause and recognition.
- The lizard--seeks safety, wants to fit in and not be rejected or criticized.
- The artist--wants to be generous, creative and make positive change with impact.
- The boxer--wants to poke and be poked, seeks revenge and ultimately victory.
- The zombie--wants to turn off and be entertained.
- The carpenter--seeks to do useful work, and finish it well.
- The philanthropist--wants to help, anonymously.
- The evangelist--wants to spread an idea.
- And the hunter--wants to successfully track and bring down a target.
Source: http://sethgodin.typepad.com/seths_blog/2010/06/is-this-noise-inside-my-head-bothering-you.html
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