The process approach is not 'soft'

Implementation is finding the right approach to get people moving in the right direction. We call this the project approach, and the central focus of this approach is the interaction between people in organisations. Putting the emphasis on the process often gives people the idea that the approach is "soft."

In any organisation, the most important thing is results, and disappointing results are often what is behind change or improvement programmes. Aren't results always hard and quantifiable? And described with the SMART principles?
But soft is as soft does, and results are also the central focus in implementation issues - that is to say, process results. By process results, we refer to the way in which people cooperate, make decisions and interact in organisations. In the process approach, we influence this interaction. With focused interventions, we work together with our clients to build new ways of working.
We set ourselves the objective of raising the quality of the interaction, which raises confidence in each other and in the organisation, and facilitates performing well together in order to go further as a healthy organisation. We make our main investment in the process approach because a good process leads to good results. 

 

This value is part of our AMI implementation philosophy. 

Raymond Maas is managing partner of AMI consultancy.